Feb 22, 2017

Posted by | Comments Off on Protecting your intellectual Property

Protecting your intellectual Property

Protecting your intellectual Property

 

With so many ways in which information is being shared today, protecting your intellectual property has become a real challenge.  For your startup, you must know that patent protection is very important.  After all, you do no want anyone copying your ideas and getting the benefit that should be yours.

You might be thinking the whole IP game and judging if keeping such portfolio robust is really worth the effort.  We have seen after all that large companies such as Facebook and Twitter did not play it too tough in that department.  These were startups once with great and innovating ideas that they simply did not see too fit to protect.  However, as evidenced by these and other large corporations such as Google, Apple, or Microsoft, having a strong intellectual property protection is no guarantee of success.

Nevertheless, if you have a startup, you should plan for success.  Today’s large innovators such as the ones mentioned above spend millions of dollars to ensure diverse and innovative IP portfolios.  As a startup yourself, here are some ways in which you should protect your intellectual property.

  • Educate yourself.  Invest time, along with your team to learn everything there is to know about copyright, trademark, patents, and trade secrets.  This will save you many headaches in the future.
  • Find an attorney that specializes in the subject and agree on a fixed rate.  Regarding this, you can save lots of money if you select an attorney in a different geography. Ivy-league lawyers from a small city are as good as ivy-league lawyers from larger cities.  The costs can be dramatically reduced, though.
  • Right from the get-go, make sure you invest in a powerful non-disclosure agreement (NDA) to properly protect your intellectual property.  Also, make sure that employment agreements, sales contracts, licenses, and technology transfer technologies are also protective of your intellectual property.
  • Be quick when it comes to filing a patent.  Once you file for a patent, you get a place in the line.  You usually have one year to expand your filing.  In some countries, this process may take up to five years.
  • Are your key competitors outside your country.  The national patents are not going to protect your IP from anyone in Europe or Asia.  This is the time in which you should learn about international patents.
  • It is very important for you to figure where are you planning to take the corporation. In other words, ask yourself what the future looks like.  This information should help with the strategy plan on  what is more important for you to file for.

We know that a patent filing requires patience and hard work.  You should be able to hire the top patent lawyer Vancouver to help build a solid intellectual property portfolio.

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Feb 16, 2017

Posted by | Comments Off on Getting a Logo on your Office Chairs

Getting a Logo on your Office Chairs

Getting a Logo on your Office Chairs

The importance of having the best quality and the most ideal office chairs in a company needs proper consideration. For those who are planning to put up a new office or thinking to make some changes and buying new office chairs, you have to understand why it is so important that you are using the best kind of chair. Working in an office 5 days a week and at least 8 hours is no joke. Sitting in your desk, facing your computer for hours would mean a lot of aches. Your back, your neck, your legs and your entire body is aching.

After you’ve found the best office chair, what’s next? You need to get your company logo on those chairs. Above all things, any company would always want proper branding and ownership. Thus, you really need to put your logo on them.

The Company Logo

As a company or a business, you know exactly how important it is to have your company logo present on everything you own. Not only because you people to see it, which of course great if people recognize your company by the logo. You see how a red bee has been so popular all over the world that even if you didn’t see the name of the company, you’d know by simply looking at the logo. Branding is really important for the business.

A company logo should even be made before you even start operating your business. In case you haven’t decided about it yet, there are several things that you need to consider when creating a company logo. One is the actual design. Think about something that relates to your business, your business’s name and what you are offering. You also have to think about the brand colour. Your brand colour will represent you. That should be consistent on all your designs.

Getting a Logo on Office Chairs

This is definitely very important. You really need to get your company or business logo on the office chairs. Even those chairs that you put in the conference room and in the reception area, your logo should really be there. In a way, it can be a simple marketing strategy. You let your visitors know who you are, by simple sighting your logo.

Yet getting a logo on the office chairs should really be done by the professionals. You can find tons of companies around that offer services putting logos on chairs. When finding one however, always check the quality of work. Your logo carries your company reputation and thus, it should embroidered and properly done in every detail possible.

You can find some great options online and check out some reviews. Take some time to browns the internet for options. You can also ask for suggestions from other businesses. The only ones that can tell you whether the company is good or not are those who have experienced their services. It may take you days or even weeks just to get the right people to get your logo on your office chairs, yet it would be worth if you it’s done well and good.

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Jan 22, 2017

Posted by | Comments Off on Why AY Tech went for a Simple Design

Why AY Tech went for a Simple Design

Why AY Tech went for a Simple Design

Simplicity is bliss, they say.  But then, simplicity is also creativity, as you have to be able to deliver effective messages through one simple image.  This is the work of a logo.  Be able to display the vision of a business in a sleek design that does not look overcrowded.  AY Tech was able to display their whole idea in one simple design with not too complicated design.

This is precisely the idea behind the simplicity of the AY Tech logo.  The following are the reasons why they decided to go this way:

Instantly recognizable

We live in a fast-paced world.  When a potential customer grabs a magazine, for example, he will quickly page through it with little to no interest in details.  The logo being advertised should be able to capture the eye of such viewer effectively.  A simple design that is eye-catching and has no major intricate details to remember will be better stored in the brain.  Although a light-bulb is a common icon, adding the essence of mobile apps into it provides a broader idea of what the company is about.  All in a glance.

It can be modified over time

Companies such as AY Tech are constantly changing and moving forward.  The logo must a testifier of such changes.  A refreshing of a logo becomes essential to the continuity of such company.  Keeping a simple design will allow AY Tech express through their logo what their business is about and make changes as they evolve.

Simple logos are more memorable

Once a consumer’s attention has been captured, the logo must be able to provide confidence of quality of service or products.  A complex logo might seem flashy at first but it will be harder for it to get printed in the memory of viewers.  An effective logo should be able to be embedded in our memories with a glance.

It is harder to counterfeit

As with any other business, there is competition, and this is good.   However, there are still people out there who will try to mimic your success through counterfeiting your logo.  Now, technically, if the logos are not exactly the same, it is all fine.  A fancy logo will have many details that counterfeiters can just tweak and claim it is different.  A simple logo with no major details will be more difficult to modify.

Easy to publish

You will place your logo everywhere.  Probably as a 5-ft decor on the lobby’s wall but also in notes, emails, employees shirts etc.  During the process, the logo size will be increased or decreased depending on the need.  A very simple logo is very customizable like this and details will not be lost in the printing.

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Oct 7, 2016

Posted by | Comments Off on Three tips for the perfect logo design

Three tips for the perfect logo design

Three tips for the perfect logo design

The perfect logo is one that, in one image, can tell people what your service is about.  This is the part of your business that will stick to people.  It is ok to change your logo every certain amount of time.  This only shows that you are evolving with time to adapt to changes.  Logos no longer involve large clusters of images trying to explain a full idea.  Instead, most businesses go for the simplistic or minimalistic.  Therefore, logos must be effective at passing on messages.

When designing  your logo, there are certain elements and rules you should abide by.  These do not interfere with creativity but deal with visual appeal and success.  These are three tips for the perfect logo design.

Simplicity is bliss

 

You should not try to plaster your mission and vision all together in your logo.  This is where creativity is put to the test.  When it comes to logo design, simplicity is the best way to go.  Keep it simple.  Just take a look at the most popular logos you can think of.  Let’s take the Nike logo.  It is pretty simple.  However, when you see it, you immediately associate it with the brand.

When you keep logos as simple as possible, there are better chances for it to resonate with the audience.  A simple logo has better chances of looking good everywhere.  For instance, if your logo looks good on a poster but looks hideous in a mug, maybe you want to re-design.

Make it memorable

 

In order to make your logo memorable, make sure it resonates with your audience.   Now, there are several aspects to this. There are many colors that have some subconscious and cultural meanings.  Make sure you research a lot before hitting the table.  The type of logo that best fits a kind of business is also crucial.  Find out what is best for a restaurant, a firm of lawyers, or a real estate agency, for instance.

Your logo must be able to allow people to make the connection between the logo and the product or service.  This means that, even when the logo may evolve in the future, it should still hold its most basic design.  If your logo involves letters, for instance, even if you change it over time, stick to the font.  Shapes on your logo must be easily explainable.

Make it versatile

If a logo is versatile, it is guaranteed that it will become popular. So make sure your logo looks great everywhere, which brings us back to simplicity (as stated on the first tip).  A logo should be so versatile that it should look good even if you change its color over time.

Your logo will get you a long way in your business endeavors.  You might also want some business help to a successful enterprise.

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Dec 23, 2015

Posted by | Comments Off on Why a Logo Matter To Your Brand

Why a Logo Matter To Your Brand

Why a Logo Matter To Your Brand

We have probably mentioned this in a previous post, but we believe we cannot stress the importance of a logo to a business.  This time, we will focus on a brand.  With brand, we mean any product or person that intends to deliver a service or product and is a registered trademark.  This could be a small or large corporation, or even a person.  The first thing we are going to mention is that a logo immediately delivers a touch of professionalisms and really goes far into projecting your brand into the minds of potential customers or leads.

So, let´s discuss why is it important for your brand to have a logo. 

The very first thing that a logo does for your brand is that it helps people identify it.  When a logo becomes powerful enough, its only appearance on an advertising will make people evoke your brand.  This is something you want to reach for your brand.  The logo represents the personality of your brand, it tells people what you are about.

We are constantly being bombarded by information.  We have large articles and ads that promote products.  It is a bombardment of information everywhere.  Studies have shown that people will respond better to a nice image than to many words. How true is this today in a multimedia world that is mostly based on images!

Now, even when a logo is important for your brand, you must make sure it does not do all the talking for it.  There have been many studies suggesting how the design of your logo must talk about your brand.  While we do not disagree with such notion, we also believe that the products you offer and the quality of your services should do most of the talking.  Your logo is only a reflection of what you do, it is a hint to potential customers on what it is that you do and offer.  Yes, you can use all the psychology and expensive design you want, just make sure you live by that message you are trying to deliver with your logo.  This is very important.

Your logo will help you in this way to gain brand loyalty.  Deliver a message in your logo, one of trust and high skills for client/seller relationships.  A strong logo with a design that people can relate to will be able to get through.  Once this loyalty has been established, place your logo everywhere your brand goes.  This will allow customers to easily relate your brand with your logo.

Last, but not least, your logo is a proof of legal ownership.  It adds legal propriety to your brand.  It makes a letter or message to have the official connotation it requires. Basically, it is like a signature.  It goes a long way into helping customers taking you seriously.

Your logo is part of your marketing Vancouver strategy.  You should place it on strategic places and in this way, build it into potential customers eyes.

We can’t reinforce again that even when your logo is very important to your brand, the quality of your services is even more.  Honor your logo with your best service.

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Oct 31, 2015

Posted by | Comments Off on How Yorkville Carpet Care Improved Their Branding

How Yorkville Carpet Care Improved Their Branding

How Yorkville Carpet Care Improved Their Branding

Do you have any idea what people are saying about your services or products when you’re not in the room? It’s true that you really can’t control what other people may say, but you can always find a way to improve their perception about you.

In a simple term, your personal brand is about what other people say about you. Therefore, it is important that you find a way to improve your brand. For some reason, however, many businesses these days are having a hard time finding a good point to improve their branding.

brand

Great Products and Services

Before you even work your way with marketing, it is still important that you start with the basics. And that is to have great products and services to offer. You might be spending thousands of dollars for marketing and all, but if you don’t have the best product or service to begin, it’ll end up having your customers leave.

For instance, Yorkville carpet care needs to make sure that they’re providing the best services. In order to create a name and improve their brand, they need to give their clients the satisfaction that they deserve. In return, they’ll have the best words about the company.

Yorkville Carpet Care Branding

For companies offering services like carpet care, it might not be that easy to create a great branding. There are so many cleaning services companies everywhere, and it will never be easy to stand out from the rest and create your own name.

However, there’s always a way for everything. For Yorkville carpet care, the best way to improve their branding is to make sure that they do the best cleaning. Not to forget about using the best equipment and tools, as well as having the most reliable and skilled people do the job.

It would also be faster and a whole lot easier to go online if you wanted to improve your branding even more. You can utilize some social media sites to promote the company. The more people who know about the company and the quality of services that they provide, the greater the chances of improving the brand.

carpet

Setting up a Goal

As long as you have set up a clear goal to improve your brand, you’ll know where you’re going. You might be doing everything to establish a good brand, but if you aren’t following the right path, it’ll end up a failure. For instance, you are planning to do social media marketing. So what do you want to achieve? Do you want to get more people’s attention?

Truly, establishing a brand is not that easy. And it’s not going to happen in a snap. It would be a challenge, especially for those who are just starting it out. It requires a process. You might not even get the result that you want on your first try. Still, just focus on your goal and you’ll eventually get there.

Improving your brand is not a magic! For Yorkville carpet care, they can only get people to talk great about the company if they have experienced the best service that they’ve always wanted!

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